New York’s Atelier House Hospitality debuts in the UAE

Altamarea Group's subsidiary will bring its flagship Marea to Dubai, as well as launch new concepts
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Altamarea, Atelier House Hospitality, Marea, Mohalla, Khofo, Ristorante Morini, Dubai

Atelier House Hospitality, an Altamarea Group subsidiary and full-service hospitality and asset management firm based in New York City, has launched its first Dubai office, and already has plans for F&B debuts in the country.

Atelier House Hospitality in Dubai is supported by an international track record, that includes 17 restaurants worldwide in Hong Kong, Istanbul, London, New York and other parts of the United States.

Atelier House Hospitality/Altamarea Group CEO Ahmass Fakahany told Caterer Middle East in an interview that the subsidiary has an office in New York and an office in Dubai. Explaining its concept further, he added: “One, it is a consulting and an advisory unit, it is also an asset management and operations unit, and three, we are a brand provider to Dubai with brands from the US and New York City. Hopefully we can also be a brand transmitter from the Gulf region to New York or the US.”

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He revealed: “We are working on bringing our flagship, Marea, to DIFC. That will be coming before the end of year. That’s one example of being a brand provider.”

“Equally, we are developing a brand here locally called Mohalla, which is an Indian street food concept that we thought might work here. We are launching that at Dubai Design District, which is where our offices are located.”

“One came from New York, the other was created indigenously — and without naming clients, we have already started doing conceptual design work and consulting,” Fakahany added.

In addition, Ristorante Morini is also set to make its way from Manhattan’s Upper East Side to Riyadh, while the company has partnered with Khofo to launch the fine-dining Egyptian concept in Marsa Al Seef, Dubai Creek.

Fakahany said that what was appealing about Dubai is that “it’s an international city”. He admitted that while there are many F&B outlets in Dubai, the current situation is a natural maturity cycle of F&B. “The consumer will win — there will be better restaurants and better quality, aligned with needs and the technology revolution in F&B. There’s enough density in Dubai, there’s enough traffic coming through here, and there’s also varied consumers. It has the ingredients of a multi-faced F&B city. Not the same as London or New York, but still one of those big ones that has different tonalities and different needs,” he added.

Atelier House Hospitality’s Dubai office will work collaboratively with a team of 30 experts in New York who have all been in the business for at least a decade. All new concepts are developed together by the two offices. The company has previously exported US F&B brands including taking Ristorante Morini to Istanbul, Turkey.

Read the full interview with Ahmass Fakahany in a future issue of Caterer Middle East.

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