Supplier Q&A: Greenfield World Trade

Jonathan Vadnos, the company’s vice president, discusses the latest products and news
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Greenfield World Trade, Restaurant equipment
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Can you share a brief history of your company?

Greenfield WorldTrade, established in 1999, is a leading international full-service supplier of commercial foodservice equipment and supplies. Greenfield represents over 32 world-class manufacturers of high quality commercial restaurant equipment. The management team’s extensive experience, established sales and operational platform combined with the reputable brands they distribute, factors heavily into distributorship. As an example, Wood Stone Corporation has over 13,000 installations in over 75 countries around the world. Greenfield maintains an immediate supply of products with local on-hand inventory and offers world-wide after sales service, warranty and technical support.

How many people are employed by your company, and which regions do you operate in?

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We’ve grown from four employees domestically to over 250 employees worldwide, with sales in excess of US$300 million. We operate in almost every region, world-wide.

What are your core services?

Our experience and expertise is a result of our direct relationships with global and local consultants, world-wide hoteliers, international chain restaurants, foodservice equipment distributors and independent restaurant operators. We’ve visited thousands of locations around the world in all segments of the hospitality industry. We have a vast network of knowledgeable associates that work one-on-one with clients to provide product solutions and ideas to overcome their greatest challenges with the ultimate goal of helping the operator build a profitable business.

While we have enjoyed considerable growth, we remain committed to the principles that built our business. We consider our customers to be our partners in business, and strive to provide them with quality products, exceptional service and competitive pricing.

Have you introduced any new product ranges?

In the past year, we have introduced a new series of modular ice machines from Kold-Draft. Daily ice production ranges from 170kg to 450kg with full dice and half dice cubes. Each machine features user-friendly controls, front-facing screens, and hinged front panels for easier servicing. Kold-Draft is best known for manufacturing premium ice machines that are preferred by the finest bars, hotels, and top mixologists all.

From Legion, we have introduced insulated multi-functional skittle cookers (electric and gas), insulated tilting skillets/braising pans and insulated steam jacketed kettles. Every Legion insulated product is more energy efficient because the heat stays inside the unit keeping food hotter, longer; the kitchen stays cool, reducing cooling and exhaust system usage and costs; and the exterior is cool-to-the-touch for safer operation.

From West Bend, we have introduced coffee urns that offer the latest in coffee-making design and functionality. The new mass heating technology, shower head design makes a superior cup of coffee.  The hands-free, no-drip dispenser is perfect for filling a single cup or whole carafe. The automatic keep-warm feature, triggered after brewing is complete, will keep coffee hot for hours.

Greenfield also has new production introductions from Blakeslee, a supplier of commercial dishwashing machines ranging from undercounter to the largest flight-type warewashers available; Excalibur, manufacturer of commercial food dehydration equipment; Omega, supplier of commercial juicers and high-speed blenders; Chef’s Choice knife sharpeners; and Nautilus Water Purifiers and Filters.

This is just a glimpse of our offering of brands and products. In addition, Greenfield has ramped up its immediate supply of local on-hand inventory, after-sales service, and technical support.

Can you share your contact details?

For more information, please contact Greenfield World Trade either through +1 (954) 202-7336, sales@greenfieldworld.com, or www.GreenfieldWorld.com.

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