Supplier Q&A: RAK Porcelain

Renu Oommenm, chief marketing officer, talks about the company’s latest products and expansion plans
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RAK Porcelain, Renu Oommenm

Have you introduced any new product ranges?

From its inception, RAK Porcelain has been a trendsetter, and 2018 is no different. At Ambiente in Germany we launched 23 different shapes and designs in tableware.

We introduced the ‘Epic’ range, which is a high-end tableware collection. The ranges ‘Hide’ and ‘Sketches’ were the centre of attention for all who visited the stand.

The new ‘Opulence’ tableware collection regroups all our metal-inspired tableware ranges such as Metal Fusion, Golden and Platinum designs.

‘Fusion’ is a collection that regroups all our porcelain reminiscent of sandstone, earthenware, slate, wood or minerals. Through this, we will present a mix of product novelties such as Edge, Genesis, Impala, Ruby, Karbon, Limestone, Onyx, Shale, Splendour and Twirl. All these are available in variations of matte and glossy glazes.

Have you expanded the company in new regions recently?

Yes, we launched our showroom at New York Madison Avenue last year, and now we are in the process of expansion of our central warehouse and showroom in Luxembourg, which is currently under construction and expected to open in the first quarter of 2019. The showroom is part of our global expansion plan. The rapid growth of RAK Porcelain demonstrates the brand’s acceptance in the horeca industry within 12 years from its inception, and have placed our products in more than 35,000 hotels worldwide. We are proud to contribute to the local economy and continue to invest in newer technologies to be highly competitive globally, and we are all set to scale greater heights in future.

Have you opened any new showrooms?

RAK Porcelain opened its flagship showroom at its corporate office in the Al Jazeera Al Hamra area in Ras Al Khaimah, UAE. The showroom was inaugurated by His Highness Sheikh Khalid Bin Saud Al Qasimi in the presence of Sheikh Ahmed Bin Humaid Al Qasimi and other dignitaries. The store is part of our corporate branding and serves as a one-stop-shop for the porcelain and cutlery requirements of hotels, restaurants and catering companies worldwide. These products are also used in hospitals, airlines, cruises and are available in 143 countries.

What is your core business concept and product range?

RAK Porcelain specialises in high alumina porcelain in ivory, white and vibrant colours specially designed for the horeca industry, meeting the stringent quality standards required in terms of high chip and scratch resistance. Partnering with inspiring designers and legendary chefs helped us create products that are innovative, yet robust and practical for professional kitchens. RAK Porcelain products are the culmination of outstanding designs backed by practicality and provide a memorable dining experience in terms of texture, taste and ambience. The ability to design, develop and deliver high-quality, durable tableware that exceeds customer expectations in offering premium tableware with value for money makes RAK the preferred choice for hotels and restaurants.

How can we contact you?

T: +971 7 2238905 / +352 26 36 06 65 (Europe) / +1(866) 552 6980 (USA)

E: rakporcelain@rakporcelain.com

W: www.rakporcelain.com

Follow us on Facebook, Instagram and LinkedIn and tweet us at @RakPorcelain.

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