Dubai's Tribes voted New Outlet of the Year 2011
Dubai-based restaurant Tribes, the new kid on the block that has already caused quite a stir on the region’s F&B scene, was named New Outlet of the Year 2011 in yesterday’s Caterer Awards.
Judges acknowledged the daunting task for new outlets to enter the Middle East’s vibrant F&B scene, but Tribes' imaginative concept, bravery in introducing a niche offering and its success and popularity so far won it the title.
The outlet, situated in the Fashion Dome of the Mall of the Emirates, was described as something to be celebrated in today’s highly-competitive mall-dining market.
“The opening in the Mall of the Emirates was very challenging, but we’ve opened something unique that is not available elsewhere in the mall. We’re doing the unusual alongside the usual, which is why we are succeeding," said Tribes general manager Majdi Romdhani, who collected the award.
“We celebrate diners’ birthdays and special occasions with our African style which you don’t find anywhere else here. Our food is something unique. We treat our meat with love – so that’s why all our customers are coming back to us," he added.
Rhodes Twenty10, located within Le Royal Meridien, and At.mosphere Lounge at the Burj Khalifa, Dubai were highly commended.
The award was sponsored by Rational / Elenco.