IHG creates first global children's F&B menu
InterContinental Hotels Group (IHG) has launched its first global children’s hotel menu designed by a child food expert Annabel Karmel MBE and celebrity chef Theo Randall.
The menu, which is set to launch across IHG hotels in early 2014, has been designed to feature dishes which embrace flavours, textures, smells and tastes that will take children on an educational voyage around the world while ensuring an enjoyable and nutritionally balanced meal.
Annabel Karmel MBE said: “Children are naturally inquisitive, and grown-ups are often surprised by the flavours they enjoy. Sometimes it takes a little encouragement, and a holiday with the family can be a great opportunity to explore new and exciting foods.”
“Working with Theo, we’ve created a menu filled with diverse flavours and tastes whilst offering the nutritional balance InterContinental travellers with young families are looking for,” she added.
As part of the menu’s development, Annabel and Theo conducted a test and learn tasting session with young guests in October. The dishes trialled proved a big hit and provided the culinary duo with additional insight into the dishes they will roll out as part of the final menu.
Theo Randall, chef patron of Theo Randall restaurant at the InterContinentalLondon Park Lane hotel said: “My cooking philosophy is greatly influenced by my parents’ love for good food. Growing up, a memorable family holiday was always one with great food experiences. I've found that I learn quickest about different cultures and cities through the flavours of cuisines at each destination I visit and this is something I hope to bring to life for the children who visit InterContinental restaurants around the globe.”
The new menu launch is a key part of a renewed food and beverage focus for IHG, whose family of brands also includes Holiday Inn Hotels & Resorts and Crowne Plaza Hotels & Resorts. IHG is to roll out the new menu from January 2014 and it will be available in all properties globally by the end of June 2014.
Simon Scoot, vice president global brands, InterContinental Hotels & Resorts and IHG Global Resorts said: “A great dining experience is something our guests expect when staying with us – and we’re dedicated to innovating and delivering this across all our brands at IHG. For InterContinental Hotels & Resorts in particular, we understand our guests' desire to give their children the best opportunities to learn about the world whilst having fun – and food is a great opportunity to do this.”
“This partnership is based on the principle of ‘Food Exploration’ which is all about creating food experiences children will find intriguing and exciting. At the same time we want to reassure parents that our children’s menus are nutritionally balanced – just another way we endeavour to give our guests piece of mind when they are away from home,” he added.