Reem Al Bawadi Group charts expansion plans

New openings slotted for Dubai; franchising opportunities globally
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Reem Al Bawadi operations manager Mohammad Jaber is confident about the brand.
Reem Al Bawadi operations manager Mohammad Jaber is confident about the brand.

In an interview with Caterer Middle East, Reem Al Bawadi operation manager Mohammad Jaber revealed that as the group celebrated its twelfth anniversary in November 2013, it also opened its first Reem Al Bawadi franchise in Dubai, and signed a franchise for its other brand Crumbs Elysees to open in Jumeirah Beach Residences.

Reem Al Bawadi Restaurant and Cafe opened its first UAE franchise outlet in Deira at the Ramada Hotel, in October 2013.

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Jaber said: “Yes, this is the first Reem Al Bawadi franchise in Dubai but we already have one in Saudi Arabia.” This fifth restaurant is operated under a franchise agreement by LMZ cuisines.

Reem Al Bawadi Group owns the Reem Al Bawadi chain of restaurants, Hummus wa Falafel, and Italian-French cuisine outlet Crumb Elysees.

Jaber said: “We just signed franchise to open in JBR for Crumb Elysees and we signed three outlets for Hummus Wa Falafel in Abu Dhabi.”

He pointed out that there is a lot of demand for the group’s restaurants in the market, as well as a lot of franchising enquiries.

Jaber said: “There is a lot of demand for it. And we have demands for franchising in Iraq, Saudi Arabia, Kuwait, Qatar and even in the UK. We want to make Reem Al Bawadi a global thing – why not?”

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