Pascal Tepper celebrates three years in the UAE

20 bakeries in 36 months in Middle East and South-east Asia charted
Pascal Tepper celebrates three years in the UAE.
Pascal Tepper celebrates three years in the UAE.

Home-grown bakery brand Pascal Tepper celebrated its third birthday on April amid revivals of its plans to expand internationally through franchising.

French master baker chef Pascal Tepper confirmed that the plans see 20 Pascal Tepper bakeries in 36 months across the Middle East and South East Asia in markets such as Saudi Arabia, Qatar, Bahrain, Kuwait, Lebanon, Thailand, Japan and South Korea - echoing plans announced two years ago.


The Dubai venture is a partnership between UAE-based Atlas Hospitality and the French master baker. Tepper, who was awarded the ‘Meilleur Ouvrier de France’ (a lifetime achievement award acknowledging him as one of the country’s finest bakers) said that he is very thrilled about how the brand has grown up in Dubai these past three years, which he considers to be "one of the fastest growing F&B markets in the world".

He added: "Pascal Tepper recipes must be innovative, nutritious and flavourful. This three-value approach may sound simple but actually I have found it to be quite an art to achieve the right balance between healthy ingredients and good, flavoursome taste."

He said that he is constantly driven to produce the best and bring the most innovative ingredients to the plate. "The ingredients for the signature bakery recipes come ‘ready-made’ from France, to ensure the same Tepper experience wherever we will have a location," Tepper said.

Pascal Tepper Bakery general manager Michel Saab said the Pascal Tepper franchise team was recently recognised by the Middle East Franchise Association when it bagged the award for the Best Middle East Franchise Brand of 2013.

“We made a commitment to growing by franchise from day one. We placed full effort on developing a successful stand-alone outlet that is underpinned by a solid franchise offering,” Saab said.

He also confirmed that the Pascal Tepper team is hosting more than a dozen potential franchisees over a two-day discovery forum at Dubai Media City’s Radisson Blu Hotel, during April 7 and 8, 2014.

“The interactive session will give attendees a chance to find out more about the concept through discussions on brand, layout, return on investment, strategy, expansion, and to quiz the master baker himself, as chef Pascal Tepper has flown into the UAE for the event,” he said.

Saab said that they are looking for partners who have existing experience in the F&B sector, a site to establish the brand, and funding of around US$ 600,000.


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