Pop-up culinary concept launches in the UAE

Established in November 2013, Pop! has hosted three events so far
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The pop-up event Makloubeh at Fairmont, The Palm, Dubai.
The pop-up event Makloubeh at Fairmont, The Palm, Dubai.

A firm that combines cultural experiences through gastronomy and art has been launched in the UAE. Called ‘Pop!’, the company was established in November 2013 after a six-month incubation and workshop period.

Pop! founder and curator Aziz Mulay-Shah told Caterer Middle East: “It provides a platform to showcase interesting artists, restaurants, and dynamic chefs through a pop-up model in unique venues around Dubai and Abu Dhabi. The idea is that both the culinary and other artistic elements form a cohesive story and theme, which introduces patrons to the culture being celebrated.

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“Our objective is to showcase as many of the cultures of the people who live in the UAE as well as shining a spotlight on UAE and Khaleeji culture as well.”

He continued: “Over the next few weeks and months, the brand is developing what we hope will be an exciting series of events in partnership with venues and collaborators.

“In addition to our regular dining experience events, of which, the next one will focus on Afghani culture and gastronomy, we are also planning a tasting series for both wine and spirits. Unlike other tasting series, the purpose of the tasting series will be to introduce patrons to artisanal products selected from around the world, while also introducing artistic elements that immediately tells a story about where the artisanal spirits and wines come from.”

Some of the experiences in the works include an exploration of French Canadian gastronomy and contemporary art; Malaysian street food and urban street art; Basque culinary traditions and dance; and an exploration into the history and menu of a typical Emirati 'Barzh'.

The first event in early February was a showcase of Swedish contemporary art held at the Fairmont Bab-Al-Bahr in Abu Dhabi. It then debuted a coffee tasting series with Raw Coffee Company at the Magazine Shop in Media City. The last event, a culinary evening for Syria, sold out and told stories about Syrian culture.

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