Cafe Barbera's KSA franchisees undergo training

The training was held by BIS Group to make sure new franchisees know all there is to know about running a Cafe Barbera

BIS Group held Owner Certificate Training’ for new Cafe Barbera franchisees from Saudi Arabia, with the aim to train franchise holders on how to set up and operate their new Cafe Barbera outlets.

BIS Group (Barbera International Services), is a provider of tailor-made services to the Middle East region’s hotels, restaurants and catering (horeca) sector and the logistics arm of Cafe Barbera.

The training was held at the company’s state-of-the-art training facilities in Dubai. The sessions covered all the essential elements of running a Cafe Barbera outlet — from setting up the business to its day-to-day operations.


The training was attended by new franchise owners including Khalid Al Otaibi, manager, Mosaediah Gate Trading Est. from Jeddah; and, Bader and Khalid Hawary, owners of the Bader & Khalid Hawary Group from Riyadh.

“We would like to welcome Mosaediah Gate Trading Est. and Bader & Khalid Hawary Company to the Cafe Barbera family. Their presence not only demonstrates the continued popularity of Cafe Barbera but also affirms our leading position as a highly preferred coffee choice for coffee drinkers and enthusiasts in Saudi Arabia.

"We would also like to acknowledge the strong show of support given by the BIS Group in helping us train and certify these new franchises — leaving us with the assurance that the world-class quality services and products that Café Barbera is known for continues to thrive with each of these new branches,” said Enrico Barbera, CEO and co-founder, Cafe Barbera Franchise (CBF).

The workshop featured topics like operations, FOS system, barista training, customer service, staff management, food safety & hygiene, sales management and POS.

The sessions were facilitated by BIS Group CEO and founder Sufyan Al Muhaisen, Cafe Barbera Franchise (CBF) CEO and co-founder Enrico Barbera, CBF director of operations Dona Hurtado Rodrigue, CBF chief financial officer Elio Barbera, and CBF brand and marketing director Enrico Barbera Jr.

The training also included how to use new marketing and advertising strategies, particularly the promotion of the new branch via social media and the use of the new Cafe Barbera App.

“We are very pleased at the successful results of the training we hosted for Cafe Barbera,” said Al Muhaisen. “To help prepare the new outlets, the BIS Group is supporting CBF in providing the new franchise owners with the necessary training needed in setting up their new branch—from training their baristas to how to effectively market and promote their new store.

"As key partners to CBF and its franchisees, we remain fully committed in providing our expert services, which in turn, adds key value and helps greatly in keeping customers satisfied.”


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