IMG Group enters F&B market with Asador de Aranda
Ilyas & Mustafa Galadari (IMG) Group, a Dubai headquartered group of companies, has entered into the food & beverage sector with a partnership agreement with Spanish-borne family business, Asador de Aranda Group.
The agreement enables the IMG Group to open Asador de Aranda's first international restaurant outlet, with plans to open 12 more across the Middle East over the next 10 years.
Due to open in Q1 2016, Asador de Aranda will offer diners a Spanish experience, with Castilian cuisine characterised by the use of an oak-wood adobe clay oven.
IMG Group vice president - food & beverage, Naveed Dowlatshahi said: "The demand for quality food and beverage options is set to increase as we edge closer to EXPO 2020, particularly given the current growth in the UAE tourism sector.
“We are committed to partnering with well established brands that we believe will suit the Middle Eastern market well, and Asador de Aranda is no exception. Its rich heritage and proven track record is undeniable, and we are looking forward to working closely with the team to develop the concept for this market.
“This agreement, coupled with the development of a broad range of concepts that will be at the heart of IMG Worlds of Adventure, really cements our position in the market, as it adds depth to our offering and helps to position us throughout the F&B value chain."
Asador De Aranda chief executive officer Martiniano Palomer added: "The Middle East is a rapidly growing market, with significant consumer potential. We are committed to partnering with reliable and experienced organisations that have the necessary resources and local insight required to translate the Asador de Aranda concept in new markets.
"We are confident that the Ilyas & Mustafa Galadari Group will be able to successfully deliver on this, and look forward to working closely with their F&B team."
As part of its growth and expansion into the F&B sector, IMG Group plans to bring 28 original food and beverage offerings to IMG Worlds of Adventure, from American, Middle Eastern, Pan-Asian, Mexican, European, Indian, and South African cuisines.