Tablez Food Company to operate 57 outlets by 2018

New concepts have been signed and new markets entered
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Tablez Food Company CEO Shafeena Yussuff Ali.
Tablez Food Company CEO Shafeena Yussuff Ali.

Tablez Food Company (TFC) has charted out its expansion plans, following a US $41 million investment, Gulf News reported. It will double it locations and will up its outlets from 31 to 57, as well as expanding its work force from 400 to 1800 by 2018.

TFC currently operates Peppermill Indian Restaurant, Bloomsbury’s, Galito’s, and London Dairy, has signed franchise agreement with Famous Dave’s, a barbecue concept, and Genghis Grill, an Asian grill house.

“We have five Peppermills at the moment, so we’ll go up to 12 by 2018. We’re going to have up to 18 Galito’s from four. We’re revolutionising the concept of Bloomsbury’s, so it’s getting a new look and feel, and we’ll take it from five up to 10 across the UAE,” said Tablez Food Company CEO Shafeena Yusuff Ali.

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Along with a new look for Bloomsbury’s, the concept will be rebranded to being a bistro, serving proper meals, by the end of 2015.

“We’ve already taken a site for Famous Dave’s, and it’s going to be up in January 2016. We’ve signed the location, and we’re in the process of getting the shop up and running now. Genghis Grill should also be operational by the end of this year or beginning of next year,” she added.

Each of the new brands is expected to have five locations by 2018.

TFC will also introduce new home-grown and franchise brands to the region; its home-grown concept De Thali, whose locations have been closed temporarily, will undergo rebranding and renovations. In addition, TFC has signed a franchise agreement with Sugar Factory, which will debut in UAE in 2018.

It is also looking into an Italian food concept, a burger brand, and a Filipino food outlet, but none of these have been finalised.

The company, which is the food and beverage arm of Lulu International Group, is also eyeing new markets.

“By the end of this year we’re going to have agreements in place with companies registered in Saudi, Bahrain, and Qatar for sub-franchises. Our parent company, Lulu, is already based in those countries, so obviously, this is an advantage for us because it makes setting up easier,” Yusuff Ali said.

She added that Tablez has recently signed an agreement to bring Cold Stone Creamery, the ice cream brand, to India, and plans to open a Galito’s outlet there soon as well.

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