Alison Nelson's Chocolate Bar re-opens in MoE
Alison Nelson’s Chocolate Bar (ANCB) has re-opened its Mall of the Emirates branch, clocking its tenth outlet in operation.
ANCB is part of Crème De La Crème (CDLC), the hospitality division and a member of the Saif Belhasa Holding Company.
“The new retail extension at Mall of the Emirates is a major project and we wanted Alison Nelson’s Chocolate Bar to be part of it. We always seek to enhance our customers’ experience, so our current location is part of our plan in setting new standards of dining excellence”, said Saif Belhasa, chairman, Saif Belhasa Holding.
“The market’s response for chocolate cafés has encouraged us to grow the brand and make it available in all key-locations across the UAE. We have built a huge network of loyal consumers and we expect to meet their demands,” added Belhasa.
Drawing on the demand for the specific restaurant category, CDLC will target the full service restaurants positioned in the mid-end market segment.