Movie-inspired food truck now in Business Bay
El Cubano, the Cuban street food concept inspired by the movie Chef, is now serving up authentic flavours to the Business Bay community.
The brainchild of new food truck group Food Truck Co., the concept’s new Business Bay residency has broadened the Cuban elements of the menu to showcase an offering that caters specifically to the local community including breakfast options, fresh salads and a range of bakery items. Dishes include the english-cuban breakfast, the ensalada de carne and cubano sandwiches such as the signature el cubano.
El Cubano plays into the current trend of new food truck experiences; a market segment that has grown dramatically in recent years with research revealing expected revenue increase in the US to $2.7 billion by 2017.
Food Truck Co. co-founder Amjad Barakat said in a statement: “Food Trucks are growing massively in popularity, and we’ve worked extensively to understand the market and track its current appetite for ethnic foods. Cuban food is a rich mix of cultures, flavours and colours, and we have two Latin American chefs within the leadership of our culinary team who passionately want to share it with UAE. We believe it has huge potential as a street food that goes far beyond its native roots. El Cubano looks set to be the foodie and family truck of choice for the cosmopolitan mix of Business Bay professionals and residents”