Deliveroo launches Deliveroo Editions in Dubai

The platform helps restaurants focus on expansion, innovation and distribution with lower risks and minimal exposure to rising rent and high upfront costs
Deliveroo Editions has opened its first site in Dubai.
Deliveroo Editions has opened its first site in Dubai.

Deliveroo has launched a new platform, ‘Deliveroo Editions’ in Dubai.

The first-of-its-kind kitchen concept in Dubai, Deliveroo Editions makes it possible for restaurants to reach customers in areas beyond their current range of access without having a high street premise.

Located in Jumeirah Lakes Towers (JLT), Dubai’s first Deliveroo Editions site is equipped with six full-sized custom-made kitchen spaces specially designed for preparing restaurant-quality meals. The concept is the result of extensive research and market analysis using unique data available to Deliveroo. Based on its data and insights, Deliveroo can identify cuisines missing in an area, predict customer demand, and handpick restaurants that are likely to succeed in that specific area with a delivery-only concept. This insight allows Deliveroo Editions to effectively bridge the gap between demand and supply with no upfront business risks for restaurateurs.

The roll-out will see Deliveroo provide restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch bespoke menus catered to local tastes.

Deliveroo Editions brings Burger and Lobster, Clinton St. Baking Company, Fraiche, Joga, Pineapple Express and Pinza! to JLT, in addition to six new concepts. The platform is based on delivery, with restaurants now able to reach customers in new areas across Dubai including JLT, Dubai Marina, JBR, Palm Jumeirah, Dubai Media City, Dubai Internet City, Knowledge Village, Barsha Heights, Emirates Hills, The Greens, The Meadows, Jumeirah Islands and JVT.

Deliveroo GCC general manager Anis Harb, said, “Deliveroo’s mission has always been to provide the best food delivery experience in the world, and we are constantly innovating in order to achieve that. The Editions concept makes good on our promise to widen access to the best food in Dubai, reducing delivery times for customers while at the same time helping our partners to grow their presence in the market. This is a huge development for us and we are excited to bring a bigger selection of great restaurants to this food-loving city, starting today.”

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