Head-to-Head: Le Cirque
What makes Le Cirque special in comparison to its competitors in the market?
Wesley Berghoff Tyron: Besides myself, our team! We have a team of young and energetic ladies and gentlemen that focus on ensuring service is personal and relaxed. We aim to make our guests part of our family.
Francesco Carbone: In my opinion, Le Cirque is unique for its French/ Italian concept, inherited from the Macionnis, who founded the legacy in New York. The bond we maintain with the family enhances the overall experience.
How do the front-of-house and back-of-house teams at Le Cirque support each other?
Wesley Berghoff Tyron: As a group of like-minded individuals, we all have a very clear vision of our goal. We focus on creating a service and culinary experience that conveys our message of “Mangez bien, riez souvent, aimez beaucoup”: “Eat well, laugh often, love abundantly”.
Francesco Carbone: Having a strong team spirit always achieves more than success: it creates respect, and promotes the sharing of knowledge between front-of-house and back-of-house teams, and motivates everyone into supporting each other.
How do you ensure Le Cirque is always busy and profitable?
Wesley Berghoff Tyron: When you aim for perfection, you discover it’s a moving target, and as it moves, so do we. This dedication to evolution, along with our service philosophy, helps us stand out in Dubai’s competitive restaurant scene.
Francesco Carbone: Being a profitable venue starts with solid foundations, and a huge part of that is the team, with whom we share our ideas to enhance the client experience and solve issues quickly, in order to maintain our high standards of quality.
What are the biggest business challenges you face?
Wesley Berghoff Tyron: The biggest challenge for me is definitely dealing with Francesco before I've had my morning coffee! Everything else is achievable when surrounded by the right people.
Francesco Carbone: Nowadays, competition is fierce, with restaurants popping up on every street corner and everyone wanting to be the new hot spot overnight. We believe in our people first, and in dedication to our guests, and we have faith in the Le Cirque brand and its values.
What does the future hold for Le Cirque?
Wesley Berghoff Tyron: Being positioned in the Ritz-Carlton in DIFC, with our genuine approach to service, good food, and good people — as well as our high standards of quality — I believe that in time Le Cirque will become a must-have experience in Dubai.
Francesco Carbone: At the moment, we are focusing on positioning ourselves in DIFC to create a profitable business. Once we meet expectations, why not expand to other destinations in the Middle East? But let’s get Le Cirque going in Dubai first, before considering other ventures.