Dubai's Entertainer to go completely digital in 2018

Global incentives brand, which will stop publishing its book of offers, is to deliver AED3.2m savings in 2018

The Entertainer, the Dubai-based global incentives brand, has announced that it will be stopping the publication of its book of offers next year.

The decision comes as the company launched its range of products for 2018 and unveiled some significant enhancements to their offerings.


With over 7,200 offers for restaurants, bars, attractions, leisure activities, hotels, spas, salons, gyms, fitness studios, retail, everyday services and much more - the Entertainer delivers over AED3.2 million ($871m) in savings for customers in the UAE, it said in a statement.

It added that after 16 years, the Entertainer is saying goodbye to books in 2018, marking the end of an era - all 2018 products will only be available to use via the Entertainer app.

“As we’ve transitioned from print to digital we’ve learnt so much about our customers and how they like to use the Entertainer,” said Donna Benton, founder and chairman.

“The insights we get from app users means that we’ve been able to constantly adapt and improve our products based on their behaviours and preferences. This year we’re launching the best Entertainer products yet, with more features than ever before - so there really are even more ways to save in 2018.”

She added that the brand has no plans to drop their Buy One Get One Free model for restaurants, bars, attractions and leisure activities but they have made a move to offer percentage-based savings across some categories.

A new category Fashion & Retail will feature Spend & Save offers from retailers including Magrabi, Steve Madden, Kurt Geiger, LIALI Jewellery, Time House and many more.

Earlier this month, the brand also launched Entertainer goods, an e-commerce site that gives their UAE members access to exclusive savings of up to 60 percent on a wide range of branded items.

“Our members are incredibly loyal - buying our products year after year and now redeeming more than ever before with the app – so it’s wonderful to be rewarding their loyalty with even more ways to save and enjoy life,” said Benton.

The 2018 Entertainer products will be available to purchase through the website or the app from October 25.

The Entertainer app is available in English and Arabic for free download on iOS and Android.

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