Restaurant Secrets Inc to launch 6 new F&B concepts at La Mer Dubai

The new concepts include the second branch of Roti Rollers, The Duchess, Backyard, Maison de Juliette, Levee and O'Doner
Roti Rollers.
Roti Rollers.

Restaurant Secrets Inc., a Dubai-based restaurant consultancy, is set to launch six new concepts at Dubai's La Mer. With its objective to introduce outstanding F&B outlets, the consultancy will launch 14 new homegrown concepts in the UAE before the year is over. 

The new concepts include the second branch of Roti Rollers, an east meets west Indian street food brand that opened its first location at Dar Wasl this summer. The Duchess, Backyard, Maison de Juliette, Levee and O’Doner are all scheduled to open at La Mer before the end of 2017.


“Each concept has been developed in its entirety by our team of industry experts. From the concept, business model, interiors to the logos, brochures, social media, websites, operations and head hunt; we’ve worked rigorously to bring each concept to life – and each with their own personality and game-changer”, says Restaurant Secrets CEO Ralph Homer.

Roti Rollers offers a healthier take on Indian fare with less oil, healthier ingredients and a DIY perspective. While The Duchess will offer an all-day menu of salads, sandwiches, pastas, and fresh meals.

Operating in one of the world’s most culturally diverse countries is a perfect base for the firm to create exciting & unique concepts with fascinating flavors and fusions, creative interiors and sensory experiences. La Mer will be Dubai’s next best destination and we’re proud to be a part of a project of such magnitude that welcomes all ages and walks of life,” commented Homer.

When asked about the company’s plans for the next year, Homer stated, “Well, the work’s not over for these concepts as we handle F&B brand management for our concepts, looking after the social media, online reputation and PR of each brand on a daily basis. We’ve also been working closely with the Sharjah government over the past year to launch the Emirate’s first lifestyle & entertainment district in 2018, with more than 20 new home-grown cafés, resturants, kiosks & food trucks under one roof at the Waterfront.”

The consultancy has conceptualised and incubated concepts like The Hamptons Café in Jumeirah Road, the Doner & Gyros franchise, The Victorian, Jolie Floral Boutique Café and Sushina in Abu Dhabi.

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