Nespresso celebrates recycling programme anniversary in the UAE
Nespresso is celebrating the four-year anniversary of its recycling programme in the United Arab Emirates.
With the aim of increasing sustainability in its value chain, Nespresso collects and recycles its coffee capsules through its local partner Bee’ah, a regional environmental management company.
The milestone also provides Nespresso with an opportunity to reassess and refocus its efforts to enhance its sustainability drive even further. As part of its renewed commitment to the programme, Nespresso is exploring collaboration with organic farms to supply natural compost to aid food production in the country.
Nespresso business development manager for the Middle East & Africa Manuel Sancho said: “At Nespresso we are committed to doing business responsibly, and this value is what drove us to launch our recycling program four years ago. Nowadays 10-12% of sold capsules are actually recycled by our Club Members but through sustained efforts we are confident we can grow that number. While the recycling rate falls short of our expectations, it is nevertheless encouraging to see more and more of our consumers coming forward to be part of this cause to help protect the environment.”
With its Recycling at Home service, Nespresso takes the hassle out of responsibly disposing of used coffee capsules. The company has set up a convenient pick-up service to collect used capsules from the customer’s home or work every time a new order is delivered.
Nespresso also provides coffee lovers with a fully recyclable eco bag to pack their used capsules and drop them off at any Nespresso boutique.