Baskin-Robbins signs MLA to develop shops in Jordan
Baskin-Robbins has signed a master licensing agreement with existing franchisee Galadari Ice Cream Co Ltd. to expand the Baskin-Robbins brand to Jordan.
The agreement calls for the development of 25 Baskin-Robbins shops in across the country in the coming years, with an initial focus on the Amman area.
Galadari Ice Cream Co Ltd., a Baskin-Robbins franchisee for nearly 40 years, operates more than 800 Baskin-Robins shops across the Middle East. Additionally, Galadari Ice Cream Co Ltd. is a joint venture partner with Dunkin' Brands for the Baskin-Robbins business in Australia, where there are currently more than 80 locations.
Baskin-Robbins restaurants in Jordan will feature the brand's extensive selection of premium ice creams, including classic flavours like pralines 'n cream, Jamoca almond fudge, mint chocolate chip and very berry strawberry, alongside regional favourites such as mango tango and tiramisu. The brand will also offer its range of custom ice cream cakes, frozen beverages, ice cream sundaes and take home ice cream treats.
Baskin-Robbins currently has more than 7,900 restaurants in 52 countries around the world.