F&B revamp for the Ritz
The traditional chain goes for accessible quality with a fresh take on simple concepts
Luxury hotel brand The Ritz-Carlton Hotel and Resorts is planning to refresh its F&B offerings with a focus on delivering truly authentic themed dining.
Ritz-Carlton vice president of operations Mark Weiss claimed the chain would introduce traditional outlet concepts, where the attraction would lie in “keeping things simple”.
The brand’s latest UAE property, The Ritz-Carlton Dubai, International Financial Centre, is set to open later this year with three food outlets — a steakhouse, a French brasserie and a Thai restaurant.
“There are plenty of steakhouses here in Dubai,” said Weiss. “But it’s about how you execute it, and many hotel restaurants are getting it wrong.
“Whereas we’re doing things that you should be doing in a steakhouse — we’re making sure the quality is there and that it’s approachable.”
Weiss added that the brand was not trying to do anything new, but attempting to “execute something very different to the normal café or dining room environment”.
“We want to make sure that we are more of a lifestyle experience, from a food and beverage point of view; customers can go to the restaurant without a tie and a jacket and feel comfortable enough to make multiple visits,” he said.