Celeb chefs: a mixed blessing?

    The results of Caterer's monthly F&B industry survey
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    Each month, Caterer Middle East collects data from F&B professionals across the region to bring you all the must-know industry statistics, trends and price fluctuations affecting the market.

    Caterer’s August survey concentrated on that ongoing F&B phenomenon, the celebrity chef, asking respondents to give their opinions on whether they find these industry icons a help or a hindrance to the profession.

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    The majority took a cautious view; asked to comment on the impact of such celebrities on the industry, a 33% majority said these stars had both positive and negative angles.

    Meanwhile, 44% branded the influence of famous foodies as ‘good’ or ‘brilliant’ for the region, while 23% felt their overall impact on the Middle East F&B scene had been negative.

    To take part in next month’s survey, receive a full anonymous break-down of the findings and go into the draw to win our monthly competition, visit www.hoteliermiddleeast.com and click on our F&B Survey link.

    Crème de la Crème

    Faced with a choice of 26 celeb chefs, we asked F&B professionals to rank the top
    three they considered to be most influential in the industry — here are the results:

    Gordon Ramsay
    It’s been a rather trying year for the expletive-prone British chef, but his influence stretches around the globe. Ramsay boasts a sizeable restaurant empire — including Verre by Gordon Ramsay at Hilton Dubai Creek — as well as fronting various culinary TV shows.

    Ferran Adria
    The famed head chef of three Michelin-star restaurant El Bulli on the Costa Brava in Catalonia, Spain — widely considered one of the best restaurants in the world — is frequently credited with popularising ‘molecular gastronomy’.

    Jamie Oliver
    The chirpy British chef, who made his name with a string of popular TV shows and cookery books, is expanding his presence by franchising his own restaurants around the world; watch out for Jamie’s Italian and a new barbeque concept coming up in Dubai.
     

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