Amazon will allow hotel guests to order F&B through voice command

Alexa technology will allow hotel guests to request room service through voice control
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Alexa for Hospitality, Dubai hotels, Room service, Technology, F&B technology
Business Wire

Amazon is bringing its voice control software to hotels with Alexa for Hospitality offering guests the opportunity to order food and drink directly to their rooms through voice commands.

The partnership with Marriot International will see Amazon Echos introduced to their hotels this summer, with Amazon saying it will allow guests to “requests guest services, play music in the room and more”. Other hospitality providers are able to request an invite to the service through the Amazon website.

Amazon vice president Daniel Rausch said in a statement: “Customers tell us they love how easy it is to get information, enjoy entertainment, and control connected devices by simply asking Alexa, and we want to offer those experiences everywhere customers want them.”

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Director of wine data analyst firm Gomberg & Moramarco, Jon Moramarco, told Forbes.com that he believes that due to the service "people could have a wider variety of food and wine delivered."

Hotels will also be able to tailor a range of features with Alexa for Hospitality including allowing their guests to control and adjust lights, thermostats, blinds, and TVs.

Marriott International vice president customer experience innovation Jennifer Hsieh said: “Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality. So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience.”

Amazon say that Alexa for Hospitality is “built to work with existing hotel technologies, reducing or eliminating the need to retrofit or upgrade existing investments, and works with a range of trusted hospitality solution providers.”Hotel guests with their own Amazon account will also soon be able to personalise their Alexa experience and play their own music or listen to audiobooks.

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