Time Out has temporarily rebranded across the GCC in response to the global COVID-19 outbreak.
In an open letter to readers across the region, editorial director Holly Sands said: “With many major events being cancelled, tourist attractions temporarily closing and residents of the UAE being advised to take more precautions than usual, we understand it might not always be possible to get out and about as much as you – and we – would like. So, just for a little while, we’re offering you a new way to experience the city: Time In.”
The websites and accompanying social media accounts across the region have all been updated with a new logo to reflect the change.
Sands also encouraged readers to go out and enjoy the things in Dubai, Abu Dhabi, Sharjah, Bahrain and Muscat that were safe to do so, in order to help those businesses that are affected by the current situation.
She also asked for businesses that are still in operation to get in touch with Time Out so they can help get the message out about the deals and offers they’re currently running.
You can read the full letter to Dubai readers below.
We love going out in this city.
In fact, we spend every day going on and on in our mission to get you out of the house and experiencing the very best the emirates have to offer, whatever you’re into.
New restaurants, incredible museums, award-winning theatre, bucket-list brunches, adrenaline-pumping watersports, bass-thumping nightclubs… This list is as endless as this city’s ambition.
But with many major events being cancelled, tourist attractions temporarily closing and residents of the UAE being advised to take more precautions than usual, we understand it might not always be possible to get out and about as much as you – and we – would like.
So, just for a little while, we’re offering you a new way to experience the city: Time In.
We’re still going to tell you about the best things to do in town, the latest deals and greatest places that remain open to help you make the most of your free time. If you’re able to get out, and it’s safe to do so, we encourage you to show your city some love and support the places and people that make Dubai such a magnificent place to live.
But if you’re stuck at home and not able to enjoy these things, we’re going to help you bring the best of the city into your living room. For once, we say it’s okay to stay on the couch.
I’d also like to say, to Dubai’s venues, events, artists and hospitality staff – we’re on your side. Cafés, restaurants, bars, theatres, galleries and events are facing tough times, especially the independents. We’re here to support you, so drop us a line at firstname.lastname@example.org so we can get the word out and help in any way we can.
To everyone reading: we’ll get through this. Support your local businesses, and support each other. We at Time Out – temporarily Time In – love you, Dubai. Stay safe, and stay optimistic.
Editorial Director, Time Out GCC