Luxury patisserie chain launches in UAE

$2.5 mill investment behind Creme Royale's Q4 launch in Abu Dhabi
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TKI's Daniel During.
TKI's Daniel During.

A new line of luxury pastry shops is to be launched in the UAE, as a joint venture between Abu Dhabi’s Royal Group and Greek investor Theodore Zaravinos.

The first Crème Royale outlet will be located in Abu Dhabi’s Souk Al Merkazi, with the second store — which will feature a seating area for on-site consumption of sweets, pastries and light meals — slated to open a few months later in Paragon Mall.

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Commenting on the new brand, investor Theodore Zaravinos revealed: “As a group, we have a commitment to open several more Crème Royale stores of various sizes across the UAE. We want to be known as ‘the’ cake supplier in the region.

“Our first outlet is due to open in December 2010, and our range of cakes will go from tailor-made wedding and birthday cakes, to ‘prêt a porter’ individual items,” he added.

Thomas Klein International (TKI) has been appointed to conceptualise and design the retail stores and the central production unit.

The firm’s managing partner Daniel During commented: “The interiors will be cutting-edge, ultra-modern, and will perfectly showcase the selection of premium luxury products on offer.

“We are also currently envisaging the possibility of including art installations in every store,” he added.

During said the project aimed to bring “a new level of sophistication to Abu Dhabi”.

The total investment sum for the first two outlets and the central kitchen is budgeted at US $2.5 million.

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