Costa regional coffee champion crowned

UAE winner heads to London for World final
Eric Hughes, GM, ELR Costa, John Aguila & Paul Robinson Costa regional director
Eric Hughes, GM, ELR Costa, John Aguila & Paul Robinson Costa regional director

John Greggy Aguila won the title of Regional Barista Champion at the Amwaj Rotana in Dubai yesterday, beating nine other MENA and Indian competitors.

Aguila will head to London to take part in the Costa Barista of the Year Champion of Champions Final and compete to win Costa’s coveted annual international coffee title, Barista of the Year.


Regional director for Costa MENA & India, Paul Robinson said, “Costa’s Barista of the Year competition is about recognizing professional excellence and advancing the barista profession. At Costa we pride ourselves on our commitment to coffee excellence and on the quality of service that our baristas provide for our customers.

“In John, we have a worthy champion and we are delighted that he will be competing for the title of Barista of the Year and wish him the best of luck in the London final.”

The final takes place on 21 October 2010 at the Costa Roastery in Lambeth, London where the company was founded in 1971 by the Costa brothers. At the final, Aguila will battle it out against some of Costa’s most accomplished baristas from around the world.

The 10 finalists from around the world will be tested once again on their ability to produce a technically perfect cup of hand-made coffee and their knowledge and understanding of the industry. They are also judged on their overall performance, flair and passion for great coffee.

They will also have to excite the judges, lead by the Costa Master of Coffee, Gennaro Pelliccia by creating their own unique signature drink which is judged on its taste, presentation and innovation.

Last year’s winning drink, created by Gabor Kamondi from the Costa store in Dorking, England was Pick Mint, a blend of Costa's signature espresso with mint, inspired by his love of the famous chocolates, After Eights.

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