Nescafe to debut bean-to-cup machine for premium coffee market
Nescafé is launching a new whole bean solution with a bean-to-cup machine serving the premium coffee market.
Speaking to Caterer Middle East, Nestlé Professional Middle East head of beverages Ahmad Popal said: "The Nescafé Milano Bean to Cup Combi combines the richness and aroma of a bean to cup black coffee, with the speed, consistency and ease of great tasting soluble speciality drinks.
"The machine’s clever heating, grinding and brewing features help deliver a great tasting coffee serve after serve. The touchscreen allows for up to 24 drink selections. The combination of the new coffee solution and our best-in-class service will help hotels serve a premium quality coffee in and simple and reliable way."
He noted that coffee is one of the company's focus areas, which has nearly 80 years of coffee expertise. Popal added: "We aim to provide hotels and restaurateurs on-trend and sustainable solution that lets them delight their consumers in an operationally simple and profitable way. We will continue to engage with the industry to bring new products and solutions to market that will excite coffee consumers."
With that, Popal said that the hotel and F&B scene in UAE is rapidly evolving and new trends are catching on quickly. The company, he noted, is matching the trend developments with its products. He said: "We are launching this year, for example, Nescafé Ispirazione Italiano, an Italian-inspired coffee that won blind taste tests in Italy.
"Coffee formats is another strong growth area. Iced coffee and cold brew coffees are good examples of this trend and this will continue with nitro coffee and other options. We are launching Nescafé Iced Coffee through our operationally efficient CoolPro system this year to support this trend. It will allow even more staff limited locations to play in the coffee category."
Nestlé Professional Middle East will be supporting the Caterer Middle East: Food & Business Conference, and Popal commented: "The conference provides a great opportunity to engage with industry leaders and help support and shape the future of the hotel F&B leveraging Nestle’s global expertise."
Date: March 6, 2018
Location: Grosvenor House, Dubai
To register to attend, contact: Louby Maktari
For sponsorship opportunities, contact: Nick Clowes or Amanda Stewart