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‘Dark kitchens’ should be more transparent says Foodiva

Samantha Wood called on the practice to be more visible
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CAT Food  Business Conference 2019
ITP Media Group
CAT Food Business Conference 2019

With dark kitchens, catering companies operating without a visible storefront and under a different brand name, more popular than ever, Samantha Wood has called on them to be more transparent.

Speaking at the Caterer Middle East Food & Business Conference, the Foodiva writer said that it is “misinformation” if a person does not realise when using a food deliver app such as Deliveroo or Uber Eats that they are ordering from a dark kitchen.

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Wood called on it to be clearly highlighted as many people unfamiliar with the industry will not know where their food is coming from.

The point came up from an audience question at the digital world panel, with JRG Dubai marketing and communications manager Niki Walsh praising dark kitchens for offering catering businesses the chance to expand into new markets and reach more customers than ever before.

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