1. Michael Ellis was brought into Jumeirah Group with a titanic reputation, and he has immediately set about showing just why that was.
As a former head of the Michelin Guides, few people on the planet are as well-versed in fine-dining as Ellis, and Jose Silva, CEO of Jumeirah Group, has given him total autonomy to turn Dubai into a world class fine-dining destination.
It was out with the old and in with the new immediately. Nathan Outlaw departed Burj Al Arab and in came no fewer than three chefs with Michelin backgrounds — with seven stars at their previous restaurants between them. As the jewel in Jumeirah’s crown, Burj Al Arab is set to become the go-to spot for fine-dining in Dubai.
Across the board, new menu concepts have been implemented with the goal of elevating Jumeirah Group’s concepts to the level expected of the Michelin Guide — and no one has a clearer understanding of that level than Ellis who says he expects to be collecting global awards for Jumeirah’s restaurants within five years.