France-based dairy goods manufacturer Ingredia will attend Gulfood 2020.
In an effort to improve the transparency of the agricultural-foods industry, the company will show off its Prospérité technology.
The Prospérité initiative allows buyers to track the steps taken before their milk arrives on shelves.
A QR code is placed on each container of ultra-high-temperature processing (UHT) milk, which when scanned will show a GMO-free guarantee, the minimum surface area given to each cow, the minimum grazing period given and a guarantee the product is from France.
Implementing this traceable technology, Ingredia can also set a minimum price for its products and ensure this is upheld globally.
Gulfood 2020 takes place in the Dubai World Trade Centre from February 16 to 20.