Reel Cinemas partners with Guy Fieri for 'dine-in cinema'
Reel Cinemas has teamed up with Guy Fieri to launch a stand-alone 'dine-in cinema' featuring his American Kitchen concept.
Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club will offer restaurant-prepared meals from Fieri’s American Kitchen.
This will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali, followed by Reel Cinemas – The Dubai Mall and Reel Cinemas – The Pointe in The Palm Jumeirah.
Combined, the theatres will have 14 dine-in screens, with session tickets covering not just the film but also a meal comprising an appetiser and main course. None of the Dine-In Cinemas will serve popcorn.
The menu will reflect his signature style, with inspiration from items like his signature mac & cheese burger, trash can nachos, New York marbled cheesecake and more.
This is the first partnership in the Middle East by the Emmy Award-winning chef, restaurateur, TV personality and New York Times bestselling author. With 45 restaurants located across the United States and Mexico, and forthcoming restaurants in South Africa, this marks the next step in Fieri’s international expansion.