Costa Coffee UAE has launched a new initiative giving customers AED2 off their purchase of any coffee drink when they provide their own reusable cup.
It’s in line with the UAE Vision 2021 around sustainability and applies to all Costa Coffee stores in the UAE.
Shemaine Jones, head of marketing at Costa Coffee UAE, commented: “We are committed to creating a more sustainable environment for future generations and this AED2 offer represents a true mark of our ambition to reduce waste. It’s more important than ever for companies to take responsibility for their part in helping to reduce waste and we believe that in order to bring about change, we need to help our customers make small shifts in their behaviour, to eventually lead to positive habits. By encouraging customers to bring in reusable cups, we hope to foster that change and make a lasting impact for good. Paper cup wastage is a key issue across the UAE and the launch of this promotion is just the start of our pledge to reduce waste this year.”