New speciality coffee roaster launches in the UAE

Three Coffee uses an interactive quiz to discover customers’ perfect blend

A new speciality coffee roaster has launched in the UAE and promises to match customers to their perfect cup of Joe using an interactive online quiz.

Three Coffee splits the drink into three distinct colour categories: Green Coffees express a vibrant acidity with notes of stone fruit, citrus and florals. Brown Coffees exhibit notes of chocolate, caramels and spices. And, finally, Purple Coffees are an aromatic and flavourful experience with notes of purple fruits, berries and florals.


With the full range of the homegrown UAE roasters’ coffee grouped in one of the three colours, Three’s quiz will identify which is the best match for you.

Drew Dennehy, Three Coffee’s co-founder and general manager, is a self-proclaimed green coffee person. He partnered with Karthik Rajendran (Three Coffee’s co-founder, head of coffee and purple coffee person) to create the brand which aims to offer delicious coffee that is also sustainable.

Dennehy said: “The face of premium coffee is changing, and we’re here to champion that change. We developed Three because we truly want to add value not only to famers, but also the customers drinking our coffee. Helping them choose the right coffee is so important in delivering great coffee experiences. Our website is our platform committed to helping people choose the right coffee, educating them on the different flavour profiles our coffees can offer them. You can simply add to cart and you’re your preferred coffee delivered anywhere in the UAE, straight to their door.”

Three works with farmers improve quality and promote sustainable growth through collaborative partnerships at origin, while improving the standard of living in coffee-producing nations.

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