GarfieldEats a mobile application where users can both order food and discover entertainment on the same platform is set to launch on May 12, 2018 in Dubai.
Founded by Nathen Mazri, a young Arab entrepreneur, the ‘Quick Mobile Restaurant’ (QMR) in based on “enter-gaging” (entertaining and engaging), a concept designed to allow users to access a traditional quick service restaurant but on a digital platform.
Inspired by its namesake, the Garfield comic strip, the app will offer users the opportunity to watch Garfield animation videos, read Garfield comics, play in-app games that earn redeemable points, place delivery orders, etc. Its comic-inspired menu will be presenting a range of Garfield shaped pizzas prepared with healthy ingredients in a wooden oven.
The menu will also include lasagna, dark chocolate and 'Garvelicino' a spinoff to Garfield’s favourite coffee brewed with 100% Arabica coffee sourced from Italy. Ingredients on app’s menu are sourced from organic farms in the UAE, a statement from the company said.
Currently, Garfield’s licensing empire stretches across 111 countries, including the UAE. In line with Dubai's vision for a sustainable environment, GarfieldEats will rely on eco-friendly methods of operation including green electric scooters to deliver orders, in addition to the specially designed reusable pizza boxes with guidelines to form plates and reusable cups, the statement further added.