UAE's Freedom Pizza launches ordering via Facebook Messenger bot

Facebook Messenger bot called 'Freeda' launched in partnershop with Visa
Diners can order pizzas and more via Facebook Messenger
Diners can order pizzas and more via Facebook Messenger

Home-grown brand Freedom Pizza has partnered with Visa, to introduce ‘Freeda’, a new Facebook Messenger bot for ordering meals.

Diners need to visit Freedom Pizza’s Facebook page to order the lunch, dinner and late night deals, which will be available all summer long or until supplies last.

Customers will receive deals when using the Freedom Pizza ‘Freeda’ bot, including medium signature pizzas for AED 10, lunch for AED 25, and special late-night bundles. The offerings include the cowboy chicken, and other lunch sandwiches. Deals also include Freedom’s 'double down pizza', with red sauce, double mozzarella and double beef pepperoni, as well as a variety of sides such as quinoa panko crusted chicken tenders and cheesy breadsticks.


The bot was developed by regional tech start-up Eila – a finalist of Visa’s 2017 MENA Everywhere Initiative. It is seamlessly integrated with Freedom Pizza’s online ordering platform and powered by Visa Checkout.

Freedom Pizza founder and CEO Ian Ohan said in a statement: "The Facebook Messenger Deal Bot is part of our ongoing efforts to make ordering on our award winning digital platform even easier and more accessible for our customers. We are proud to work with Visa and Eila to continue to push the boundaries within the e-commerce space. Since launching, we have already had over 1,000 deals purchased by using this platform in the first week alone. Over 70% of our orders originate online and the percentage is continuously growing. We have many more cool features and enhancements in development, we are always looking to improve the service that Freedom Pizza offers."

Nathan Cushnie, Visa’s head of digital solutions for MENA, added: "We are thrilled to help bring the first merchant chatbot solution that leverages Visa Checkout to the region. Chatbots offer an easy and intuitive way for consumers to interact with retailers, making it a great fit with Visa’s technology to create a seamless and secure online shopping and payment experience. This an exciting development in payments innovation in the region, and we are delighted to partner with Freedom Pizza and Eila to make this happen."

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