Jumeirah CEO expects Dubai restaurants to get “more and more affordable”

Jose Silva believes restaurants in the city will have to adapt to changing consumer behaviour
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Jose Silva Jumeirah CEO Hotelier Middle East
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Jose Silva Jumeirah CEO Hotelier Middle East

Jumeirah CEO Jose Silva has told Arabian Business that he believes restaurants in Dubai will become more affordable, as he prepares to open a number of “smartly priced” concepts in the city.


Silva believes that the consumer is searching for better value options, saying: “If [consumers] are not comfortable [with prices], even if they could actually pay, they will choose to frequent where they feel there is a shared value for money through regular consumption.”


The hotel group CEO acknowledged there is a place for pricier restaurants but doesn’t believe they are future of Jumeirah. He said: “There are restaurants that are more expensive, which you visit occasionally, but my commitment is not to those. Of course, [Jumeirah] will have some of those celebratory, more occasional restaurants, however my focus is really the frequency of regular guests into each of our hotels.”

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Jumeirah announced last month that it is closing Souk Madinat Jumeirah favourites The Agency and Left Bank, but said it will replace them with new venues over the next few months. The hospitality giant will also open two new restaurants in its newer property Al Naseem.


The first will boast modern Italian cuisine but with authentic flavours, while the second will be an Asian fusion rooftop concept. The latter will open next year and will overlook ‘extraordinary’ ocean views according to Arabian Business.

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