YYT Food Corp is putting a heavier focus on the delivery market as it aims to grow that portion of its business to 25% of total revenue by 2019.
CEO Eoin Moore told Caterer Middle East YYT has “doubled our delivery size in the last 12 months. We’ve invested heavily into this space and we’re seeing great returns and great progress.
“When we took over the business it was probably single figures. It’s well into double figures now. We see it heading towards 25% in 2019 and continuing to grow.”
Moore said that the QSR operator has no plans to limit itself to a single delivery platform. He said: “I think Deliveroo, Uber, Talabat, they’re all great and you’ve got customers that are your customers on all the different platforms and you want to reach them all. Exclusivity at this moment in time would limit your horizons.”
He added: “One of the interesting things we saw in some data recently is that people are quite app loyal. Say 77% of people are app loyal, that’s their go to app, that’s where they will go and order their food, so you need to be on it if you want to address that customer.”
As well as increasing its delivery market to 25% in 2019, YYT is also aiming to increase its catering business to 5%, as it takes some focus away from standalone retail.