Serenity Hospitality, the operator behind Dickey’s Barbecue Pit in the Middle East, is to open four more branches of the American brand in Dubai in 2019.
The next one to open will be in JBR and is scheduled for early 2019.
It follows in the success of the first Dickey’s to open in the region at Yas Mall Abu Dhabi in October 2018, with more than 10,000 customers visiting in the first two months.
The brand is also set to expand across the GCC as a whole with 10 new outlets in the next two years.
Youssef El Habbal, CEO of Serenity Hospitality, said: “We believe that it is important to have dynamic food and flavours as well as a top-level costumer service. Our brands focus on a family-friendly atmosphere that transcends in the UAE and helps people to understand and love the concepts.”