Having opened his 14th restaurant worldwide in Dubai recently, Michelin star winning chef Vineet Bhatia has told Caterer Middle East he has no plans to “sell his soul” and “cash in” by opening 50 restaurants.
Indya by Vineet at Le Royal Meridien is the chef’s second restaurant in Dubai, following the long-term success of Indego by Vineet which has been located in the Marina’s Grosvenor House for 15 years.
The new concept is a departure from the fine-dining fare of Indego, with more of a focus on sharing and more casual bites, but Bhatia is still giving the restaurant his full attention and won't sacrifice on quality.
He said: “I could very easily go out and sell my soul and have 50 restaurants and just cash it in, but I’m not interested in that.
“I like to take projects on that are challenging for me as a chef – how much can I push myself and if I actually believe in them. There’s no point doing a copy/paste job because no two restaurants are the same. No two menus are the same. Every project we take is tailor made.”
Bhatia made his name with London concept Zaika which won a Michelin star in 2001, and followed that up with a win for his follow-up restaurant in the UK capital Rasoi.
You can read the full interview with Vineet Bhatia in the March issue of Caterer Middle East.