Natasha Sideris, the restaurateur behind the Tashas café brand, has told Caterer Middle East she wants her concept stores Avli and Flamingo Room in “every major city in the world”.
Avli, Sideris’s Greek concept which has just opened in DIFC, is a labour of love for Sideris who has returned to her ancestral roots to create it.
But she believes that Avli and her Madinat Jumeirah concept Flamingo Room have international potential, along with the original Tashas brand.
With more than 20 Tashas restaurants across South Africa and Dubai, including the recently opened Marina Mall and one coming soon to Barsha, Sideris said the team is working on a “small, scalable model that we want to take to Australia, the UK, Miami.”
Unlike the current Tashas, which is essentially a fully-fledged restaurant, the newer ones will be “very boutique” with no more than 80 seats and featuring a one page menu. Sideris said the reason behind this is they will be “scalable” and allow the brand to be “a bit more agile”.
Fans of the brand overseas will have to wait a while to see these plans come to fruition however with Sideris saying she is “putting the big hand brake on for 2019” and will start looking to opening more outlets in 2020.
You can read our Outlet 360 feature on the new Avli in the upcoming issue of Caterer Middle East.