Gaucho Dubai, the Argentinian steakhouse concept in DIFC, is to be completely rebranded following its acquisition by Addmind Hospitality Group.
Addmind group CEO Tony Habre told sister title Arabian Business that it had acquired Gaucho in DIFC for an undisclosed sum.
Gaucho in the UK has already been through troubling times with its parent Gaucho Group filing for bankruptcy in 2018 before being purchased by Investec Bank and SC Lowy, but the Dubai outlet was unaffected by these issues.
Speaking to Arabian Business, Habre said he will spend between $2-$3 million to refurbish and rebrand the concept.
“With time, we will change the Gaucho name, but not directly. The whole brand will be changed…We’ve already started the changes, [but] we’re going to do a huge refurbishment for the whole place later,” he said.
He added: “The whole menu is changing. And we’re going to change a bit in the design, the furniture, the setting of the place, not a lot, just a little, and put some Addmind touch into it.”