Following its successful launch in Dubai earlier in the year, burger joint Pickl is set to expand further over the next 12 months.
Speaking exclusively to Caterer Middle East, managing partner Stephen Flawith said: “We’re going to pop a few more in Dubai, strategically, geographically located across the city. Just to make it accessible to people.”
With a stripped back menu offering just a few options – chicken sando or traditional beef patty, plus now the vegan Beyond Burger – Pickl is Flawith’s attempt at elevating the art of the burger. Using as fresh as possible ingredients, he says he wants to “push the boundaries of what you can in the fast food scene”.
The JLT located restaurant is the latest in a string of premium burger joints to achieve critical success in the city, with She Burger by Shaikha Eissa and High Joint also finding fans lately. But Flawith doesn’t see the others as competition.
He said: “I think we’re striving for the same thing. I love seeing these guys doing something different and pushing again. I think they’re fantastic. It’s a big market!”
Plans for further Pickls in Dubai are progressing quickly, with managers currently being hired to run new locations, and Flawith is already looking at taking Pickl beyond the borders of the UAE one day.
He told Caterer: “I think it would be really cool to show the rest of the world that hey we can create stuff here. We can do good food and now you’re eating it. That would be awesome. Never say never.”
You can read the full interview with Flawith in the August issue of Caterer Middle East. Subscribe here to get your copy.