Freddy’s plans UAE expansion with five more stores in 18 months

The frozen custard and steakburgers concept has just opened at Dubai Mall
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Launch of Freddy's at Dubai Mall
Launch of Freddy's at Dubai Mall

Despite its first store just opening at Dubai Mall, Freddy’s Frozen Custard & Steakburgers is already planning aggressive UAE expansion.

Co-founder Scott Redler told Caterer Middle East that the brand’s “expansion plans in the region are quite ambitious, with five locations set to open in the UAE in the next 18 months”.

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Freddy’s has been brought to the region by newly founded Tastebuds Group and Redler praised managing director Yousef Khattar’s understanding of the brand as key to why they are the ones to take it forward.

He said: “Choosing the right franchisee is so important and integral to success. When we met Yousef and his team there was a spark and we knew right away that they would have the same pride as if we were doing it ourselves. Their commitment and passion for the brand is just incredible.”

Khattar also revealed to Caterer Middle East that plans to expand across the region are underway, saying it has “signed on to develop the Freddy’s brand across the GCC, Lebanon, and Jordan.”

With a number of burger joints coming to the region lately, including The Butcher, Pickl, and an upcoming Saltbae concept, Khattar said Freddy’s will stand out by providing good value for money. He said: “This is not just another burger joint we’re bringing into the market. From the made-to-order shoestring fries and Steakburgers to the creamy delicious custard churned fresh throughout the day, Freddy’s food is its hallmark and guaranteed to be well received by this market.”

Bringing an American brand to the Middle East isn’t an easy task but Redler told Caterer that Freddy’s has been able to ensure it will provide the same experience as back home. “The main challenge was making sure we were getting the same top quality product and we truly believe we have accomplished this. In Dubai, Freddy’s will serve the same premium Meadowvale frozen custard, Vienna beef hot dogs, and USDA halal beef from Wolverine.”

You can read the full interview with Redler in the August issue of Caterer Middle East.

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