A virtual restaurant catering for flexitarians has launched in Dubai.
Flexi Kitchen focuses on mainly plant-based food but without cutting out meat and other animal products altogether.
The menu includes breakfast, salads and mains including a Beyond Meat burger, the world’s first plant-based burger that looks, cooks, and satisfies like beef without GMOs, soy or gluten.
It’s operated by Jordana Restaurant Group and will use Deliveroo to deliver the meals to customers.
Mayane Sarwat, marketing and brand manager of Jordana Restaurant Group, comments: “We are proud to introduce Flexi Kitchen to the increasing number of flexitarians in the UAE. Plant-forward foods are certainly trending and we have seen several restaurants in the UAE adding vegetarian or vegan dishes to their menu. With Flexi Kitchen, consumers can order their meals and have it delivered directly to their home or place of work. We have curated a menu of healthy and nutritious dishes including breakfast, salads and mains that people on a Flexitarian Diet can select from to fill their daily calorie requirements.”
During the initial launch, deliveries will cover surrounding areas within Business Bay, Bay Square, Downtown Dubai, Dubai Design District, Burj Khalifa, The Dubai Mall and nearby places including Jumeirah Village Circle (JVC), Motor City and Sports City through Deliveroo Editions, Hessa Street.
Deliveries will soon be available in the Marina and JLT areas in the beginning of August.