Dubai’s Sumo Sushi & Bento chain to enter India

Aims to open 25 stores in the next five years
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Julianne Holt Kailihiwa, chief executive officer, Sumo Sushi & Bento
2013 Tracy Wright Corvo
Julianne Holt Kailihiwa, chief executive officer, Sumo Sushi & Bento

Dubai-based Japanese chain restaurant Sumo Sushi & Bento is set to move into India with a plan to launch 25 outlets in the next five years.

According to LiveMint, the brand has signed up FranGlobal as its local partners and the first restaurant is expected to open within six months in either Delhi or Mumbai.

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Julianne Holt Kailihiwa, chief executive officer, Sumo Sushi & Bento, told LiveMint: “India is a vibrant and exciting country and people are demanding new cuisines and we will hit the mark on it. There’s already awareness, interest and curiosity among Indians around Japanese cuisine especially fusion oriented food. Sumo has been successfully running its chain of restaurants for 20 years catering to Middle East customers who have a very cosmopolitan taste. There’s also a big Indian customer base in Dubai hence we feel that India reasonably should be a scalable market for the brand.”

Since opening its first restaurant in Dubai at the turn of the millennium, Sumo Sushi & Bento has expanded throughout the GCC with locations in Bahrain, Oman, and Kuwait.

Holt Kailihiwa previously told Caterer Middle East that the team had worked on “developing a universal business model that we believe can be translated to work almost anywhere”, but this will be its first test outside of the region.

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