Despite the ever-increasing popularity of vegan and vegetarian diets, it is keto which has had the biggest boost in online searches in the UAE.
Since 2016, searches for keto have increased by more than 1,000%, far outstripping that of plant-based diet searches, according to digital marketing suite SEMrush.
The ketogenic diet aims to cut out carbohydrates and increase both protein and fat and is similar to the Atkins diet which was popular in the early noughties.
F&B brands in the Middle East have been trying to capitalise on the keto trend lately, with the Renaissance Downtown Hotel offering special dishes at three of its venues, while both McGettigan’s JBR and The Coffee Club in Al Bateen also introducing keto menu items.
SEMRush’s data also highlighted that gluten-free is the most searched dietary requirement ahead of sugar-free and lactose-free, with 65,560 searches for it in the UAE in the last 36 months. By contrast, sugar-free was searched for 7,720 times and lactose free- 4,110 times.