NYC restaurateur says Dubai's F&B scene "offers good quality"

Serge Becker has teamed up with VKD Hospitality to open Indochine in the city
ITP Media Group

A renowned New York city restaurateur has said that Dubai's F&B scene "is big and offers good quality".

Speaking to our sister title Arabian Business, Serge Becker praised the city's restaurants while acknowledging that there is still much to be done.


He said: “It has some catching up to do on the smaller end of venues, but it already started. Rents have become a bit more realistic and I expect them to adjust even more. It's healthy for our industry.”

French-born Becker recently partnered with VKD Hospitality to open Indochine in DIFC - bringing the concept from New York as the company previously did with Miss Lily's. 

Becker told Arabian Business that DIFC was the number one choice for Indochine's location in Dubai.

“They’re already home to some of the best operators in Dubai and I’m sure they don’t want to rest on their laurels,” he said. “We wanted to bring Indochine here as it’s a classic brand and fits well into the product mix already on offer and can benefit from the footfall of the environment.”

Becker also said that while New York City and Dubai have different customer bases, both can sustain restaurant concepts such as Indochine.

“New York is a global entertainment, art, fashion, culture and media centre. It is home to a huge, powerful and competitive creative class,” he said. “It is this group that has been the main customer base for all my venues and is also for Indochine.”

“Dubai is more of a construction, trade and tourism economy, so the creative class is not as dominant and definitely not as large,” he added. “It is emerging though, so there are plenty of them here also to become the base for two smaller restaurants [Indochine and Miss Lily’s].”

Caterer Middle East spoke with VKD Hospitality in January about Indochine, and you can see part of that interview here, and the full conversation in the February issue of the magazine which you can subscribe to here.

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