Meat industry to be ‘replaced’ within 15 years, says Impossible Foods CEO

The plant-based food manufacturer said it’s ‘inevitable’ people will turn away from meat
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Black Tap serves the Impossible Burger in the UAE
Black Tap serves the Impossible Burger in the UAE

The meat industry could be entirely replaced by plant-based products within the next 15 years, according to the CEO of Impossible Foods.

Patrick Brown told CNBC that that was the brand’s “mission”, adding that the “transformation is inevitable”.

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Impossible Foods is known for its Impossible Burger and range of other meat, dairy, and fish products created with plant-based ingredients, and has just signed a deal with Starbucks to offers its Impossible Breakfast Sandwich - a plant-based sausage topped with a cage-free fried egg – in all the coffee brand’s American stores.

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