F&B outlets in Dubai have a new way to showcase that they are complying with all of the emirate’s public health protocols in the wake of the Covid-19 pandemic following the launch of the Dubai Assured initiative.
Established in collaboration with the Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development (Dubai Economy) and Dubai Municipality, the Dubai Assured stamp is issued free of charge and shows that restaurants and bars are complying with health and safety guidelines issued in accordance with the preventative protocols outline by Dubai’s Supreme Committee of Crisis and Disaster Management.
Issued free of charge, the Dubai Assured stamp has a validity of 15 days and can be renewed upon further verification by inspectors from the relevant authorities. It will act as a visual mark to reassure guests that safety and hygiene measures are being complied with.
Sami Al Qamzi, Director General of Dubai Economy, said to state news agency WAM: "The outstanding commitment demonstrated by commercial establishments in complying with precautionary measures has contributed significantly towards Dubai being able to reopen for business and welcome visitors in spite of the global pandemic threat. In fact, we have seen a stronger co-ordination and co-operation between the government and the private sector, and a new level of preparedness in Dubai. Safety, stability and resilience are paramount in the new scheme of things and Dubai Assured is an inspiring statement that Dubai has strengthened its credentials as a safe destination and global hub for tourism, retail and leisure."
It comes as bars are the latest F&B venues to be allowed to open in Dubai, while adhering to stringent health and safety guidelines.