JRG Dubai confirms new MD following Emma Banks’ exit

Spencer Ayers has previously worked at Bateel and AlShaya Group
Spencer ayers, Emma banks, JRG dubai

Following the exit of Emma Banks for a role at Hilton, hospitality management company JRG Dubai has appointed Spencer Ayers as its new managing director.

Ayers assumed the role in April after amassing three decades of senior-level food and beverage sector experience at the UAE’s Bateel International LLC, Le Pain Quotidien and AlShaya Group International, as well as various positions in the United Kingdom.


Nabil Ramadhan, CEO of Dubai Retail, an arm of Dubai Holding which counts JRG Dubai among its assets, said: “As a seasoned business leader, Spencer’s pivotal roles within the hospitality industry in both the UK and the UAE have delivered a wealth of international experience to usher JRG Dubai into a new and exciting era. As a specialist in franchising and turnaround transformation, Spencer’s strategic skills, comprehensive experience and deep understanding of international concept development will be invaluable in the next phase of our growth.”

JRG Dubai currently operates 17 restaurants, four of which are in the pipeline, including brands such as The Noodle house, Trattoria Toscana, and Pierchic, and Ayers said he is keen to grow its portfolio further.

He explained: “The ultimate priority is sustainability. In its purest form, success equals growth and we want to continue seeing growth across our existing concepts and the portfolio’s overall brand count. We have wonderful concepts that appeal to tourists or to residents, but we must endeavour to be even more attractive to domestic diners. To achieve that, we need agile and accessible concepts to safeguard our longevity and grow our resonance with the consumers we serve. Concepts that connect to our consumers will boost loyalty. When married with our operational experience and value offering, this enhanced loyalty will ensure our long-term financial sustainability.”

The company has also been a leader in the other sustainability front and Ayers plans to continue that, saying: “I’m fully aware I have big boots to fill on the sustainability front because I’ve been a silent admirer of JRG Dubai’s remarkable role in championing the cause in recent years. Consumers recognise us for it and our employees take great pride in spearheading such a progressive set of initiatives.”

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