Unilever Food Solutions has launched a campaign across the GCC to encourage customers to order from their favourite local restaurants each month.
The #YallahLetsOrder campaign will run throughout the UAE, Kuwait, and Saudi Arabia and aims to get consumers sharing meals from their local eateries on social media channels.
Unilever Food Solution’s marketing director (MEPS,SA and ANZ) Melinda Taylor said: “It is a challenging and unprecedented time for the entire foodservice industry. Now, more than ever, we need to work together to pull through. #YallahLetsOrder is a small part that we can all play to help bring in traffic to restaurants and food operators, at a time they need it most. We are confident that community and togetherness will be the enduring message of this crisis.”
It’s inspired by #TheGreatAmericanTakeout campaign in the USA which has seen more than 20,000 active participants in a single week.